Definition : sustainable fashion refers to clothing that is designed, manufactured, distributed and used in ways that are environmentally friendly.
The Reason Most Fashion Today Is Not Sustainable : is because clothes are intentionally designed to be consumed quickly at cheap prices, leading shoppers to view clothes as being disposable - wearing them just a few times before throwing them out or moving on to newer and trendier cheap clothes
"in contrast to traditional fashion design houses that only have a few seasonal collections per year, fast fashion brands may churn out as many as one new collection per week, in efforts to drive continuous, mindless consumption."
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