what is sustainable fashion?

definition: sustainable fashion refers to clothing that is designed, manufactured, distributed and used in ways that are environmentally friendly.

the reason most fashion today is not sustainable is because clothes are intentionally designed to be consumed quickly at cheap prices, leading shoppers to view clothes as being disposable - wearing them just a few times before throwing them out or moving on to newer and trendier cheap clothes

"in contrast to traditional fashion design houses that only have a few seasonal collections per year, fast fashion brands may churn out as many as one new collection per week, in efforts to drive continuous, mindless consumption."

source: green dreamer | www.greendreamer.com

seven forms of sustainable fashion

7 ways

source: green strategy | www.greenstrategy.se

channeling dhaaga's purpose into business practices

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on demand, small batch production to avoid wastage

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up-cycling factory waste fabrics into our home collection

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timeless pieces that we hope are passed down through generations

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our products and packaging are 100% compostable

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fair wages are paid and ethical trade is exercised

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we practice end to end sustainability in every aspect

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on demand, small batch production to avoid wastage

pp1_edited

up-cycling factory waste fabrics into our home collection 

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timeless pieces that we hope are passed down through generations

pp5_edited

our products and packaging are 100% compostable

pp3

fair wages are paid and ethical trade is exercised

pp4

we practice end to end sustainability in every aspect

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